The VIPER girls under Durve and Kitchener operate as a full-stack hospitality service team. VIPER initially started in the event hosting subsector of the larger nightlife industry. VIPER is always adapting and evolving we have barely skimmed the surface with what we will do.” As we move into the casting and consulting areas of the company, we lean on the relationships we formed in the early days to break into other industries that need to evolve. Nightlife used to be the industry we wanted to own, but VIPER is so much bigger than that now. Kitchener adds, “Nightlife is where all industries intersect, so to hold power where so many people come together has opened different doors for us and allowed VIPER to be creative in how we expand.
The only way for women to change their status, and thus their experience, in the opaque nightlife industry, is to own their share of the massive market. There’s no internal organization within American nightlife to lobby for women’s interests and representation. It’s no wonder there are often complaints ranging from mistreatment to criminal actions lodged by women in the dark, murky industry. The dynamics of the American nightlife industry are driven by who spends the most money under the influence of alcohol in a single three to four-hour period at night (or longer, depending on which city you happen to be partying in). A club is only seen as hot if only the hottest girls are there as guests, hosts or bottle girls. Thus, women must fit the male vision of their role in nightlife, not as owners, but as props, eye candy and ultimately currency. Men’s domination of the nightlife industry means that it ultimately caters to their desires and wishes. VIPER cofounders Kelsi Kitchener (back) and Celeste Durve (front).
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